Abracadabra! Hocus Pocus! Wingardium Leviosa!

Happy Magic Day! Yes, today is Halloween, and also a day we and our neighbors are still recovering from Hurricane Sandy, but it is also Magic Day, in honor of Harry Houdini’s death on October 31, 1926.

So let’s celebrate Magic Day by rounding up our favorite magical books and characters:

Harry Potter by J.K. Rowling: this is an obvious one. Wands, spells, Quidditch…the world of Harry Potter is filled with magical people and places. I wish we could celebrate with a trip to the magical village of Hogsmeade, Hogwarts, or Diagon Alley.

Continue reading Abracadabra! Hocus Pocus! Wingardium Leviosa!


Canceled: 10/31 R.L. Stine social media takeover

Due to the severity of hurricane Sandy and the power outages impacting millions of people along the East Coast, we’ve decided to cancel tomorrow’s social media takeover with R.L. Stine. Our social media team and R.L. Stine are disappointed—we were truly looking forward to this event! Our thoughts are with everyone who has been affected by this storm. Stay safe!

Trick or treat as Peeta: Literary-inspired Halloween costumes!

Did everyone check out Megan’s post last week about literary-inspired Halloween costumes? Halloween is only 2 days away, so for those of you who haven’t come up with a costume yet, the OOM team came up with more literary Halloween costumes for guys.

If you’re thirsty for blood, dress up as a vampire!

Continue reading Trick or treat as Peeta: Literary-inspired Halloween costumes!

Just two days to go until R.L. Stine takes over!

See? FUN!

Halloween is almost here — which means we’re just days away from the spookiest social media event of the year: the day chillmaster R.L. Stine takes over our social media accounts!

On Wednesday, October 31st, from 1 to 3pm EST,  the bestselling author of the Goosebumps® series will be taking the reigns on our Facebook page and Twitter handle to share spine-tingling stories, photos, trivia, and jokes, and answer readers’ questions.

R.L. Stine is joining us for the second year in a row, and in case you missed it last year, he came to our office, cracked open his laptop, and delivered hilarious answers to fan questions. This year, the takeover is even more special because we’re celebrating an incredible milestone: 20 years of Goosebumps!

So get ready! Follow the action on October 31st on Scholastic’s Facebook page, our Twitter handle, @Scholastic, and on R.L. Stine’s own Twitter account, @RL_Stine.

Today is Make a Difference Day

Today you might be working on your Halloween costume, meeting up with friends, or making  preparations for Hurricane Sandy. Add one more thing to your agenda: help make a difference in some small way.

You’ll be joining thousands of people who have pledged to  do the same—today is Make a Difference Day. The folks behind the national day of service have made it easy to participate by providing helpful steps on their website: find a project and register for it, get the word out, and most importantly, do it! You’ll find resources and project ideas for families, teens, teachers and businesses.

At Scholastic, we have a whole arsenal of organizations and individuals who have made helping others their life’s work, especially when it comes to helping children gain access to books. We call them Literacy Champions and the work they do on a national and global level is truly remarkable. From book drives to after school programs to tutoring and mentoring programs, they make it their mission every day to promote literacy in all communities. Continue reading Today is Make a Difference Day

In Our Feeds: bookstores galore, BSC and Taylor Swift!

Each Friday, we share a handful of links we found interesting, provocative, funny — or just plain cool. We call it In Our Feeds. Have a great weekend!


Our guess is that you’ve probably seen a lot of Taylor Swift this week but can we also mention that our own Megan is all over this set of pictures of Taylor’s arrival at Scholastic for a webcast. PS- you can watch a replay of that webcast here.

In New Zealand, an awesome new hashtag has sneaked into Twitter…awesome, that is, if you’re into the BSC. Hmm, I wonder if Morgan is tracking this one?

Which books would you choose for your bookstore? The New Yorker tackles The Bookstore Brain.

This PW post proves that even the classics got bad reviews!

And how could we ignore an article about a coffee store with a library theme?

As the resident bookseller on the team, I was especially excited about this from the Shelf Talker blog showing the Bookstore as a Village.



An election interview with President Obama

Official White House Photo by Pete Souza

If you are talking about the election at your dinner table or fielding questions from your kids about the issues and the candidates in these finals days before the general election, you should check out the award-winning Scholastic 2012 Election site – where you’ll find stories, activities and games from our Classroom Magazines and campaign coverage by the Scholastic News Kids Press Corps. This resource provides comprehensive coverage of the 2012 Election to kids in classrooms all across the country. Today, we have an exclusive interview with the Democratic candidate, President Barack Obama, to share with our readers.

Part of learning about the Election and the issues associated with it involves hearing from the candidates who are trying to convince voters that they are the right person for the job. In July, the Scholastic News Kids Press Corps requested pre-election interviews with both President Obama and Governor Romney. The Romney campaign declined. Continue reading An election interview with President Obama