Big news in the OOMosphere today – we’ve got ourselves a new blogger!
Meet Ivy Li:
Ivy is our digital publicist, and she loves social media (obviously). We asked Ivy to answer 5 quick questions to introduce herself:
What is a digital publicist?
Hi! My name is Ivy and I am the digital publicist at Scholastic and newest member to the OOM blog. My job involves everything from tweeting on our Twitter account @Scholastic to working closely with the blogging and online media communities to helping execute our overall social media strategy. While I am part of the fabulous Corporate Communications team here on OOM, I also work with many of the other divisions in the company to make sure we’re engaging you on whichever social network you find us!
My three favorite Web sites are:
www.Bit.ly – I always use this URL shortening Web site that not only shortens your URL to only 19 characters, but allows you to track them in one place and monitor how many clicks each shortened URL gets.
www.DailyLit.com – I like to send free or purchased installments of my favorite books to be my email for daily reads on-the-go. 1) Find a book 2) Enter your e-mail 3) Click subscribe. Take part in the discussion forums, write reviews, manage a book list and give DailyLit books as gifts. There are lots of great books for free!
www.LifeBooker.com – I try to book all hair and skin treatments hours before the appointment at 50% off the regular price. It’s like the practicality of OpenTable.com mixed with the discounts of Amazon.com but for your pores and hair!
Favorite recent viral video:
Fellow OOM Blogger Sarah sent this YouTube video “Ron,” to me last week. It’s from the film set of “Harry Potter and the Half-Blood Prince.” (Not a spoiler so you can watch without covering your eyes.) My favorite part: Ron’s “silver” eye lashes!
Why should companies care about social media?
Companies should care about social media because it’s a great way to give a face and voice to your company. It’s also an excellent way to engage in conversations with your audience and to learn from them! Remember – the digital conversation is happening right now (yes, this very second!) with or without you. You can either take the opportunity and really be a part of the discussion or ignore what your audience is saying. Then again, how well did not listening work out for everyone when Harry said Lord Voldemort was back?
What’s on your mind?
Well, you’ve already been let in on one of my secret “mythical” project, other top secret plans include an online video project and the launch of a new website dedicated to new teachers. Keep an eye out for all three launches. Of course, I’ll announce them first on OOM.
Welcome to the team!